Monday, August 20, 2007
Free Magazines
B2B magazines don’t make money from subscriptions, they make money from ad revenue. Ad revenue comes when a magazine can prove that it has the audience that advertisers want--that’s where you come in. One of the perks of working your butt off to get into that management position is that you become the target audience for somebody.
To provide good, controlled circulation that drives ad revenue, B2B and professional magazines often offer free subscriptions to people willing to fill out short questionnaires about their company and job; if a person is high enough on the totem pole, works for the right kind of company, and controls enough budget, they’ll quality to receive the free subscription. For me, I have free subscriptions to a number of computer related and design related magazines. Frankly, I’m worth more as another number to drive ad revenue (that is in the thousands of dollars per page) than I am as a subscriber (which is, for even expensive magazines, rarely more than a hundred dollars a year).
What free reading material could you qualify for?
Check out Tradepub.com to find out.